Wizard 181 (NOV 2006) discusses a concern that in 20 years comics will become obsolete. This doesn’t concern me; I think comics will continue through the devotion of the companies and the readership. With that said, I do wish to voice my opinion of why the industry is not fairing well with the younger generation of readers.
What is being written in the mainstream comics today is every bit as interesting and exciting as MTV and the OC, maybe more. However, the face of comics today is of the 30 year old male; overweight and balding. Does this face compare with the cool, attractive people that young people are bombarded with everyday?
Then, I look at the average comic book store and see a run down rented hole in an old shopping center. Compare this to Game Stop or some of the other stores out there that are marketing the same group. The industry needs to have more stores in malls and modern strip malls. Not only will their appearance improve but people will be able to find them.
To encourage younger readers, I think that the face of comics needs to be evaluated to some degree.
2 responses so far ↓
1 Newsprint and Silly Putty // Jan 13, 2007 at 11:32 am
[...] miss stuff like this in comics today. Maybe if they marketed to younger readers, they would get younger readers again. No Comments so far Leave a comment RSS feed for [...]
2 Spiderman Sells Cars not Comic Books « Newsprint and Silly Putty // Apr 10, 2007 at 8:47 pm
[...] Interestingly enough, the comic book industry remarks that they need to do more to attract a younger audience. Why can’t the comic book industry get in their head that they are missing their market? [...]
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